Wagner De Paula

A design leader and technologist with fifteen years of experience building innovative experiences and capabilities. I weave together strong design aesthetics with technical know-how, and I am passionate about product development's multi-disciplinary and collaborative nature. I enjoy identifying and setting platform strategies, envisioning complex user interactions, and inspiring teams to push the boundaries of what's possible.


Citibank, New York
SVP, Head of Design Systems
, 2017 – present

Built from the ground up and led a team of thirteen geographically distributed product designers and prototypers. Developed a framework for executing a design system dramatically improving the organization’s ability to deliver digital products 30% faster, more consistently, and efficiently across the Consumer Banking and Institutional Clients groups. Created a rapid prototyping strategy to help test and validate new ideas early in the design processes. Defined and maintained design standards and guided team members to comply with these standards. Set a framework to test, measure, and prioritize tasks, create roadmaps, and establish a unified design vision to improve communication using a shared vocabulary across design, engineering, product, and other disciplines within the bank. When I first joined Citi in 2017, I was deeply involved in designing and building the Canvas app. This initiative was created to help users take control of their finances by monitoring spending habits and setting goals. In 2018, it facilitated 25,000 instances of customer co-creation, averaging 120 customers per day.

American Express, New York
Director, Interaction Design
, 2015 – 2017

Helped optimize our design processes by building a design system and standards for our Mobile and Web payment platforms across the organization. Owned and maintained a design system while collaborating with other designers and engineers, increasing the quality, speed, and cohesiveness of user experience deliverables. Led a talented team of designers and technologists to establish guidelines to iterate through ideas and communicate concepts to c-level executives using interactive prototypes to support product, design, user research, and technology teams across our consumer experience group.

AOL, New York
Lead Creative Technologist
, 2013 – 2015

Partnered with marketing, product, design, and engineering teams to help design and prototype the user experience for Alto Mail, a multi-service email client and a proprietary artificial intelligence engine built to analyze and restructure incoming emails and calendar events. Led the UI development for Alto on Android, helping promote consistency, clarity, and quality in the design and development processes, delivering a significant competitive advantage for our business.

McCann, New York
Senior Creative Technologist
, 2011 – 2013

Helped bridge the traditional and digital advertising so that the agency could create integrated work. Worked alongside art directors, writers, and designers, helping define the user experience, creative strategy, and execution for online advertising and digital experience projects. Drove innovation by exploring emerging technologies, media channels, and new methodologies. Also collaborated with creative and technology teams to scale digital capabilities improving internal work processes resulting in faster turnarounds and increased client satisfaction. Delivered an IKEA catalog app powered by Augmented Reality technology, re-imagining the IKEA iOS app to help customers visualize what their furniture would look like by placing true-to-scale 3D models in their very own space.

R/GA, New York
Interactive Developer
, 2008 – 2011

Implemented interactive, rich media technologies alongside R/GA’s advertising team. Leveraged open source web languages and tools, including JavaScript, CSS, Adobe Flash, ActionScript, and Adobe After Effects to bring innovative digital ads to life. Partnered with Project Managers, Designers, and Engineers to optimize and maximize R/GA’s digital advertising development outcomes.


School of Professional Studies, New York University
Certificate in iOS App Development

School of Professional Studies, New York University
Certificate in Android App Development

Universidade Paulista, São Paulo, Brazil
Bachelor of Science (B.S.), Advertising and Marketing Communications

Faculdade Morumbi Sul, São Paulo, Brazil
Technical, Data Processing

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